Ask an Expert: Anita Pindiur & The Illinois ‘Are You Really Winning?’ Campaign

Join Anita Pindiur, Executive Director of the Way Back Inn, as she shares insights into the creation and execution of Illinois’ “Are You Really Winning?” campaign. Anita will answer questions about the campaign’s journey from concept to statewide implementation, which focuses on problem gambling prevention, intervention, and treatment. Attendees will learn how the Way Back Inn partnered with marketing experts to ensure broad public exposure through TV, radio, billboards, bus shelters, and in-stadium displays. Anita will also discuss the collaborative efforts to unify state agencies with a singular message, promoting the 1-800-GAMBLER helpline and dedicated campaign website.

This Ask an Expert session will highlight the impact, success, and lessons learned from the campaign’s goal to expand access to critical resources and support for those impacted by problem gambling.

There are no CE’s available for this webinar.