Gift Responsibly Campaign Achieves Milestone with Record Global Support for Youth Gambling Awareness

Washington, DC – This holiday season, 74 lotteries and 101 community organizations worldwide have signed up to participate in the 2024 Gift Responsibly Campaign. Presented by the National Council on Problem Gambling (NCPG) and supported by the North American Association of State and Provincial Lotteries (NASPL), the campaign aims to spotlight the risks associated with purchasing lottery tickets for children.

Research shows that the earlier the participation or exposure to gambling in childhood, the more likely a person is to develop a gambling problem later in life. Gambling exposure during childhood is often through a lottery product given by an adult likely unaware of the associated risks, such as lottery tickets or scratchers.

Throughout November and December, participating organizations will work to educate their local communities about the dangers of gifting lottery tickets to children, raise awareness about the risks of youth gambling, and promote responsible gambling practices for those of legal age who choose to gamble. The campaign offers a variety of participation levels for lotteries, who participate in an increasing volume of campaign activities throughout the holiday season.

Participant activities include, but are not limited to, public service announcements, social media messaging, digital advertising, in-store signage, retailer training, and other activities designed to support a singular message: Lottery products are never appropriate gifts for children.

For the seventh consecutive year, 100% of eligible U.S. and Canadian lotteries have signed on to the campaign. They are joined by 19 international lotteries and numerous community organizations to expand the reach of the educational messaging. Endorsed by the North American Association of State and Provincial Lotteries, the World Lottery Association, and the European Lotteries, the campaign stands as a collaborative, international effort to safeguard the well-being of young people.

“This year’s record participation is a heartwarming way to enter the holiday season as we continue our work to educate the public about the dangers of underage gambling,” said Keith Whyte, NCPG Executive Director. “The Gift Responsibly Campaign promotes global awareness and understanding that lottery tickets are not appropriate gifts for children or teens. I applaud and thank the numerous lotteries and community organizations who have joined the campaign for the first time or have reaffirmed their support in 2024. While our communities, languages, and legal gambling ages may differ, one message is always consistent: Lottery tickets are not for kids.”

Participants of the 2024 Gift Responsibly Campaign:

Lottery Level 3:

Lottery Level 2:

Lottery Level 1:

Non-Lottery Participants: