Access the Gift Responsibly Campaign Toolkit - National Council on Problem Gambling

Organization Name*

Organization Type*

Lottery
Non-Lottery Organization

Primary Point of Contact Name*

First Name Last Name

Primary Point of Contact Title*

Primary Point of Contact Email*

Secondary Point of Contact Name*

First Name Last Name

Secondary Point of Contact Title*

Secondary Point of Contact Email*

Lottery Participation Level*

Lottery Level 3 (Highest Level of Participation)
Lottery Level 2 (Middle Level of Participation)
Lottery Level 1 (Lowest Level of Participation)

Lottery Level 3 Campaign Activities*

By registering as a participant of the 2024 Gift Responsibly Campaign the organization named in this form agrees to complete the outlined campaign activities to the best of your ability.

• Register as a participant of the 2024 Gift Responsibly Campaign.
• Issue a press release about the campaign and its educational goals.
• Post 11+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
• Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
• Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.
• Run a commercial (TV, Radio, Streaming) or digital campaign (Web, Social, Search, Display) advising parents against purchasing lottery tickets as gifts for kids.
• Pitch an editorial to media about the importance of not gifting lottery tickets to children during the holiday season.
• Complete post-campaign survey.

Lottery Level 2 Campaign Activities*

By registering as a participant of the 2024 Gift Responsibly Campaign the organization named in this form agrees to complete the outlined campaign activities to the best of your ability.

• Register as a participant of the 2024 Gift Responsibly Campaign.
• Issue a press release about the campaign and its educational goals.
• Post 8+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
• Conduct retailer training or provide retailer educational materials about the risks of youth gambling.
• Run targeted print and/or paid digital ads advising parents to ‘Gift Responsibly’ and/or ‘Lottery Tickets are Not for Children’.

Complete post-campaign survey.

Lottery Level 1 Campaign Activities*

By registering as a participant of the 2024 Gift Responsibly Campaign the organization named in this form agrees to complete the outlined campaign activities to the best of your ability.

• Register as a participant of the 2024 Gift Responsibly Campaign.
• Issue a press release about the campaign and its educational goals.
• Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
• Complete post-campaign survey.

Non-Lottery Campaign Activities*

By registering as a participant of the 2024 Gift Responsibly Campaign the organization named in this form agrees to complete the outlined campaign activities to the best of your ability.

• Register as a participant of the 2024 Gift Responsibly Campaign.
• Issue a press release about the campaign and its educational goals.
• Post 4+ educational messages to social media (topics may include but are not limited to: promoting responsible gambling / appropriate age for lottery play / youth gambling stats / parental awareness tips).
• Complete post-campaign survey.

Are you a member of any of these organizations? (Check all that apply):

National Council on Problem Gambling (NCPG)
North American Association of State and Provincial Lotteries (NASPL)
World Lottery Association (WLA)
European Lotteries (EL)

After clicking 'Submit' you will be automatically redirected to the Gift Responsibly Campaign Toolkit. The toolkit link will also be emailed to you for use in the future.

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Register for the 2024 Gift Responsibly Campaign