Gift Responsibly Campaign Toolkit
The Gift Responsibly Campaign toolkit provides the tools necessary to help share campaign messaging in a unified voice. Participants are encouraged to use this toolkit to help prepare your ads, social media posts, print collateral and more.
About the Gift Responsibly Campaign
Founded in the early 2000s, the Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organizations, the campaign educates communities about the risks of buying lottery tickets for children.
Gift Responsibly Campaign Guidelines
The Gift Responsibly Campaign guidelines highlight the educational components of the Campaign and explain how to avoid triggering, stigmatizing, and demeaning language or imagery.
Lottery Retailer Training Checklist
This guide was developed by NCPG to provide guidance for lotteries to conduct and advise on the training of lottery retailers.
2024 Gift Responsibly Participation Press Release Template
This press release template is designed to promote awareness of the Gift Responsibly Campaign and your organization’s role in supporting this year’s campaign activities.
Gift Responsibly Campaign Brand Assets
Gift Responsibly Campaign Logos
Download Full Color Logo Assets
Download White Text Logo Assets
Download Black Text Logo Assets
Gift Responsibly Social Media Shareables
Social Media Shareable #1
This holiday season, remember to #GiftResponsibly! Lottery tickets never belong in children’s gifts.
Social Media Shareable #2
What does it mean to #GiftResponsibly? Keep lottery tickets, scratchers, and other forms of gambling out of children’s gifts.
Social Media Shareable #3
Gambling exposure during childhood is often through some kind of lottery product, given by an adult who is likely unaware of the associated risks.
This holiday season, remember to #GiftResponsibly. Lottery Tickets aren’t child’s play.
Social Media Shareable #4
Youth problem gambling is a growing public health concern. Even though gambling activities are legally restricted to adults, there is clear evidence that underage youth continue to actively participate in gambling.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #5
Many young people report that their first gambling experience occurs around 9-11 years of age. Children who have early exposure to gambling experiences, including lottery tickets, are four times more likely to develop a gambling problem.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #6
According to several international studies, young men gambled at higher rates and participated in higher risk types of gambling than young women.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #7
The Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organizations, the campaign educates communities about the risks of buying lottery tickets for children.
This holiday season, remember to encourage your community to #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #8
Research shows that the earlier a person’s participation or even exposure to gambling is in childhood, the more likely they are to develop a gambling problem later in life.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #9
Did you know? Adolescents have more than twice the risk of developing a serious problem with gambling as the general adult population.
This holiday season, #GiftResponsibly. Lottery tickets aren’t for kids.
Social Media Shareable #10
Whether you’re stuffing a stocking for Christmas, wrapping a present for Hanukkah, or celebrating another winter holiday, one thing remains the same across all traditions: Lottery tickets aren’t for kids.
This holiday season, #GiftResponsibly. Keep lottery tickets out of family presents.
